Big Data

Attend to learn how using data (big and small) can drastically improve your products, marketing, operations and company overall. Feature sessions and topics regarding harnessing data to revolutionize products, businesses, innovative forms of information processing for enhanced insight and decision making.

September 30, 2015

Time Session
1:05 PM
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1:25 PM
How Companies Will Use Data to Provide Service Before the Consumer Needs it bigdata

As our world becomes increasingly connected and devices become ‘smarter,’ service will be the key differentiator for driving real business value and maintaining customer relationships. Join us for a futuristic dialogue about how companies will use data — gathered from connected devices and machines — to help engineers better maintain products, diagnose machines remotely, and prevent breakdowns before they even happen. Learn how data is anticipating customer needs.

Speakers:
Athani Krishna, Founder & CSO, ServiceMax

1:30 PM
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2:15 PM
Leveraging Data to Improve UI/UX and Revolutionize Products bigdata

Big Data can be used to creatively segment your user base, but you must look for stories in the data and how it clusters to uncover the “why” behind user behavior. Quantitative data analysis cannot perfectly reveal the qualitative experience of the user, and it is misguided to drive change uniformly across all demographics given the variety of subjective user experiences. This session will show you how to leverage data leading to ah-ha! moments that reveal user sentiments.

Moderator:
Victor Tong, Founder & Chief Evangelizing Officer, Webplus

Speakers:
Bonnie Barrilleaux, Data Scientist, LinkedIn
Kendall Hulet, SVP of Product, Ancestry
Muddu Sudhakar, VP & GM Security Markets, Splunk
Jeannie Yang, Chief Product & Design Officer, Smule

2:20 PM
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2:40 PM
Navigating the App Ecosystem in a Hyper-Connected World bigdata

We live in a hyper-connected world where our homes, watches and even cars are connected, and sometimes even controlled, by apps. As the app ecosystem continues to climb towards a $100 billion dollar industry, app developers and publishers will need to innovate to attract users and drive revenue. How do you decide which data to pay attention to, and how to incorporate the findings to create impact for your business strategy? How do you navigate the app economy as new devices launch, categories emerge and customer preferences and behaviors evolve? In this session, Danielle will discuss how big data is guiding stakeholders as they develop our future connected experiences, and will share how data analysis drives smarter app decision making.

Speakers:
Danielle Levitas, SVP Research & Analysis, App Annie

2:45 PM
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3:30 PM
Mobile Differentiation Using Diversity & Data bigdata, ddt, edge

An intro will be provided by the leader of Women in Wireless discussing the importance of diversity and networking, and then we’ll discuss how mobile data can be used across different demographics. Women led households have tremendous commercial influence, and marketers are looking closely at mobile data to find the best way to reach them. We’ll look at various ways that mobile marketers use data to personalize diverse messages. This panel programmed by Women in Wireless will also show how you can bring diversity to your programs and your work place.

Moderator:
Aurelie Guerrieri, Co-President, Women in Wireless

Speakers:
Ann Kennedy, VP Product Management, Acxiom
Dre Madden, Director of Global Marketing, Display & Mobile, OpenTable
Farzana Nasser, Co-Founder, Gallop & Co-Chair, Panels & Partnerships, Women in Wireless