Audience: Several hundred mobile and advertising and tech executives and developers.
Speakers: C-level executives from top mobile marketing companies produced by the Mobile Marketing Association (MMA) – the leading association for mobile marketing
Focused Content: The mMarketing track is focused on the potential of mobile marketing to transform businesses and influence the path to purchase. Mobile has sparked a new world of media in which every object is a medium and every place is an opportunity for a message. Learn from marketing visionaries, business leaders, technology enablers and educators on marketing’s seismic shift to mobile.
Topics to be discussed include:
- Mobile Analytics: From Measurement to Insight
- Mobile Creativity: Inviting the Consumer into the Story
- The Value of Disruption: Reaching Out with the Right Content
- Privacy: The Balance of Innovation and Transparency
- Location – The Key to Conversion
- Mobile Commerce and the Future of Payments
There is no other platform that is as personal, as pervasive and provides the opportunity for proximity to connect with consumers in the right place and time—that’s the power of mobile.