Mobile Marketing

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Mobile Marketing Track 

The mMarketing track is focused on the potential of mobile marketing to transform businesses and influence the path to purchase. Mobile has sparked a new world of media in which every object is a medium and every place is an opportunity for a message. Learn from mobile marketing visionaries, business leaders, technology enablers and educators on marketing’s seismic shift to mobile.

There is no other platform that is as personal, as pervasive and provides the opportunity for proximity to connect with consumers in the right place and time—that’s the power of mobile.



Welcome Remarks

  • Greg Stuart, CEO, Mobile Marketing Association


10:10-10:35am – Opening Keynote

Native Ads the Future of Monetization

  • Ryan Merket, Director of Product, InMobi


10:35-11:20am – Session 1

Mobile Creativity – Inviting the Consumer into the Story

Moderated by: Peter Orban, EVP Innovation, Mobile & Social Research, Advertising Research Foundation

  • Chia Chen, Senior Vice President and North American Mobile Practice Lead, Digitas
  • Harry Kargman, Founder and Chief Executive Officer, Kargo
  • Liron Shapira, CTO, Quixey


11:20am-12:20pm – Session 2

The Value of Disruption – Reaching Out with the Right Content

Moderated by: Cheryl Cheng, BrandGarage Co-Founder and Partner, BlueRun Ventures

  • Sannon Delp, VP Product Management, Bleacher Report
  • Doug Dickerson, VP Developer Relations, Pinsight Media+
  • Ben Gaddis, Chief Innovation Officer, T3
  • Daneil Ha, CEO, Disqus
  • Brent Hieggelke, CMO, Urban Airship
  • Brian Wong, CEO, Kiip





1:30pm-2:15pm – Session 3

The Path to Purchase – Connecting the Dots from Impression to Redemption

  • Alex Campbell, Co-Founder and Chief Innovation Officer, Vibes
  • Bill Catania, Vice President of Digital Solutions, Inmar, Inc.
  • Monica Ho, VP of Marketing, xAd
  • Adam Lavine, CEO, FunMobility


2:15pm-3:00pm – Session 4

Brands and Billions: How to Growth Hack Distribution for your Advertising Campaign

Moderated by: Alex Gold, Partner, Buzzstarter

  • Rob Emrich, CEO, PaeDae
  • Paris Georgoudis, Lead Associate, Citigroup Capital Markets
  • Lou Paik, Head of Shopper Marketing, West Coast, Unilever
  • Mario Tapia, Director, Mobile Monday Momentum Accelerator


3:00pm-3:45pm – Session 5

Street Cred – From Measurement to Insight

Moderated by: David Gill, VP Emerging Media, Nielsen

  • Josh Williams, CEO, Kontagent
  • Brent Hieggelke, CMO, Urban Airship
  • Sean Galligan, Vice President, Sales and Business Development, Flurry
  • Chad Gallagher, Director of Mobile, AOL Networks

3:45pm-4:30pm – Session 6

The Developing Future of Commerce and Mobile Payments

Moderated by: Jonathan Ozeran, Mobile Products Consultant, Lecturer Northwestern University

  • Paolo Rizzardini, VP of Mobile Payment, Infobip
  • Nadia Shouraboura, CEO, Hointer
  • Patrick Gauthier, Head of Emerging Services, PayPal
  • Corbett Drummey, Co-Founder, Popular Pays
  • Sheela Subramanian, Global Director, Business Development, Jana



Closing Remarks

  • Greg Stuart, CEO, Mobile Marketing Association


About the MMA

The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA’s primary focus is to establish mobile as an indispensable part of the marketing mix. The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide. The MMA’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM), and Asia Pacific (APAC) branches. For more information, please visit

MMA members include agencies, advertisers, hand held device manufacturers, carriers and operators, retailers, software providers and service providers, as well as any company focused on the potential of marketing via mobile devices.


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