Mobile Marketing & Growth

The Marketing and Growth Track is designed to bring attendees up to speed on the latest mobile marketing strategies and tools. There will be discussions around mobile user/customer acquisition, ad spend optimization, user retention, maximizing revenue, data tracking and a variety of other topics. This track is designed to help the C-Suite business and marketing person better address challenges in building mobile customer acquisition tactics loyal mobile customer programs and multi-platform distribution strategies.

September 28, 2015

Time Session
10:00 AM
-
10:45 AM
Comprehensive Strategies for Mobile UA mmg

This panel of user acquisition experts will discuss optimizing UA budgets and picking the best ad formats for quality installs. Successful strategies will combine clear UA objectives with proper campaign analysis, fraud prevention, and quality partners. How do you best understand the wants and needs of the users you are targeting, and what are the best tips for a successful campaign?

Moderator:
Dave Westin, President & Co-Founder, Mobile UA Fellowship

Speakers:
Jonathan Chizick, VP Sales & Business Development, Drippler
Ashley Higgins, Mobile Growth, Reddit
Ethan Smith, VP of Growth, Yummly
Brian Suthoff, Chief Strategy Officer & Co-Founder, Localytics

10:45 AM
-
11:30 AM
Monetization in 2016 mmg

What are the best models for monetizing a mobile user base given the massive amounts of user data collected? Understanding a user throughout the day and across devices leads to highly relevant advertising opportunities, and mobile advertising is a reliable revenue source. IAP’s and premium subscription models can be contextually relevant too. This panel will examine the opportunities to monetize mobile user bases in 2016.

Moderator:
Rebecca Fannin, Founder & Editor, Silicon Dragon News

Speakers:
Aurelie Guerrieri, VP Global Marketing Solutions, Cheetah Mobile
Chen Levanon, CEO, ClicksMob
Charles Manning, CEO, Kochava
Beth Murphy, CMO, Deezer

11:45 AM
-
12:30 PM
What We Now KNOW About Mobile Marketing mmg

Based on the Most Valuable Research the Mobile Industry Will Ever Conduct

  1. What is the value of mobile compared to other channels and how can it help brands meet their marketing goals?
  2. What is the optimal allocation for mobile in the mix?
  3. How can marketers make their mobile investment work even harder?

Hear the results from the first ever Cross Marketing Optimization Studies conducted with mobile in the marketing mix for leading brands including Coca Cola, Walmart, MasterCard and AT&T.

Speaker:
Vassilis Bakopoulos, Head of Industry Research, Mobile Marketing Association

1:30 PM
-
2:15 PM
Growing Your User Base in Asia mmg

Tremendous growth in users and revenue awaits the enterprise that effectively engages customers internationally. Veteran speakers who have found success in Asia will present strategies for global growth while discussing market complexities. How can you alter your domestic strategy to increase the probability of success in Eastern markets?

Moderator:
Greg Viloria, Co-Founder, Nerd Stalker Media

Speakers:
John Gargiulo, SVP, Bus Dev & Marketing, BlueStacks
Sriram Krishnan, VP of Growth and Operations, Humin
Sasha Norkin, VP Marketing, EdX

2:15 PM
-
2:45 PM
Scaling with an Engaged Mobile Network mmg

Learn deep insights about how heightened mobile engagement facilitates product discovery. Manish will describe how building a social architecture alongside a commerce platform drives the large volume of sales needed to create an infinitely scalable marketplace, and how re-engagement points throughout the day have led to 95% of sales from millions of shoppers to take place via the mobile app.

Moderator:
Jack Jia, CEO & Founder, Trusper

Speaker:
Manish Chandra, CEO & Founder, Poshmark